07/06/2023 FASHION

022397BLUFF: 002 THE AVRIL LAVIGNE COLLECTION


022397BLUFF presented their 002 the Avril Lavigne Collection during the Paris Fashion Week, mixing inspiration from the collection’s namesake singer Avril Lavigne, pop culture, punk and folklore in a unique show featering Chinese singer Ginger and French artist Poupie both interpreting Avril Lavigne’s hits underlining the inspiration of the collection. The duo behind 022397BLUFF name themselves 022397 and 021596 and have the goal to create collections “that have their own unique universe”, they explain. For the Avril Lavigne Collection, the duo mixed their childhood memories, nostalgia and modern elements to come up with an intriguing second collection. // @022397bluff_official

 
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