FASHION
Grace Ling opened her new flagship store in New York and took us on a journey through her creative universe. The store is a kind of fashion sanctuary to be found in a commercial space on the sixth floor, not far from Hudson Yards, where you can discover Grace Ling's exclusive pieces that combine craftsmanship, avant-garde and a unique vision of what modern luxury is today. Grace Ling explained Copypaste the concept of her brand and creations, the challenges she is facing as a young designer and using new technologies without forgetting about sustainability.
words: @theslstory photography: @d.r.dre
BEHIND THE SCENES WITH GRACE LING
Grace Ling opened her new flagship store in New York and took us on a journey through her creative universe. The store is a kind of fashion sanctuary to be found in a commercial space on the sixth floor, not far from Hudson Yards, where you can discover Grace Ling's exclusive pieces that combine craftsmanship, avant-garde and a unique vision of what modern luxury is today. Grace Ling explained Copypaste the concept of her brand and creations, the challenges she is facing as a young designer and using new technologies without forgetting about sustainability.
words: @theslstory photography: @d.r.dre
“ Because the material is new, we have to figure out how we are going to get it into production in high quality and not at a ridiculous price. The challenge was really how to incorporate the new materials into the garments but we managed to figure it out, it works! This technology works in our favor now because the garments are easy to wash, they don’t tarnish, they can be machine washed or dry cleaned. 3D printing and CGI techniques make the design process more sustainable because we can create and iterate a lot with completely 0 waste.”
“ I think I will always stick to the classic neutrals because I like to focus on the silhouette, the shape and architecture of the garment but we started introducing more colors since SS25. Now, we have blood red, leaf green and desaturated browns. These colors are very intense yet very desaturated and they stay true to the brand DNA.”
