22/10/2023 FASHION

LARUICCI SS24


Laruicci unveiled their Spring-Summer 2024 collection at the women's Paris Fashion Week. The brand, with headquarters in both Paris and New York, seamlessly amalgamated the essence of these two iconic cities, making it an integral part of their brand DNA. This fusion has consistently resulted in ultra-glamorous collections infused with elements of punk and rock. The runway exuded a dazzling glam-rock vibe, further accentuated by a live performance from Slut Magic, who transformed classic tracks like Britney's 'Toxic' into a riveting rock/punk rendition that perfectly complemented the collection's mood for the season. As the music filled the air, the audience was instantly captivated by Laruicci's presentation, featuring distinctive styles that always embody the punk, glam, rock, and pop DNA of the brand. This signature DNA is marked by a rebellious punk attitude, vibrant pop culture aesthetics, timeless rock and roll influences, and the unmistakable glamour of the '70s.// @laruicci


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